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Harvard Business Essentials: Marketer's Toolkit
The 10 Strategies You Need to Succeed
Author(s): Harvard Business School Press | Boston, Massachusett
Publication Date: Feb 20, 2006
Description:
Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. |
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Harvard Business Essentials: Finance for Managers
Author(s): Harvard Business School Press | Boston, Massachusetts
Publication Date: Dec 4, 2002
Description:
Calculating and assessing the overall financial health of the business is an important part of any managerial position. From reading and deciphering financial statements, to understanding net present value, to calculating return on investment, Finance for Managers provides the fundamentals of financial literacy. Easy to use and nontechnical, this helpful guide gives managers the smart advice they need to increase their impact on financial planning, budgeting, and forecasting. |
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Harvard Business Essentials: Hiring and Keeping the Best People
Author(s): Harvard Business School Press | Boston, Massachusetts
Publication Date: Dec 4, 2002
Description:
In today's ever-changing business environment, hiring an all-star work force and keeping it in place is a challenge for any organization. With an overview on topics such as recruiting the right people, cultivating the right culture, avoiding employee burnout, and calculating employee turnover, Hiring and Keeping the Best People offers managers a clear understanding of how to hire more effectively and increase retention. Packed with hands-on tips and tools, this helpful guide provides actionable and practical advice for managers and human resources professionals alike. |
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