The only facility of its kind outside Japan, the Nissin Cupnoodles Museum is located in Tsim Sha Tsui. This museum not only highlights the creative milestones of Mr. Momofuku Ando, founder of Nissin Foods and the inventor of instant noodles, but also reflects the company's commitment to the Hong Kong market. Since the establishment of its first factory in Hong Kong four decades ago, followed by many expansion projects, Nissin Foods (1475.HK) listed its operations on the Hong Kong Stock Exchange in 2017. Today the company has further expanded into other markets, including Vietnam, Taiwan, South Korea, and Australia, with an increasingly diverse range of products.

Nissin Foods currently employs over 3,000 staff across its Hong Kong, mainland China, and overseas operations, dedicating itself to cultivating cross-disciplinary talent. Ms. Carrie Chung, Senior Manager, Marketing, says - "Whether in food development or talent management, we foster a people-oriented spirit while striving for innovation and change.�� This year, the company won the �諪mployer of Choice Award�� for the 10th consecutive year as well as again taking home the �𦯷sia-Pacific Outstanding Employer Award��, a fitting testament to the industry�䏭 recognition of Nissin Foods�� robust HR strategies and programmes.
While Demae Iccho instant noodles and Cup Noodles are generally regarded as the epitome of comfort food for many locals, Nissin Foods has also launched a variety of non-noodle products, including frozen foods, snacks, chips, cereal, yogurt, salads, and fruit juices, catering to a wide range of consumer needs.

Nissin Foods continually introduces new flavours. Ms. Carrie Chung explains - "Based on our understanding of the latest food trends through market research and product analysis, we regularly introduce fresh ideas for developing a host of new products. Recently, we launched three new flavours of our Demae Iccho Bowl, including spicy beef, braised beef, and stewed chicken, in response to local consumers' nostalgia and passion for more traditional tastes." She also points out that they have been using eco-friendly ECO cup containers made from paper (wood materials) since 2019, to help reduce carbon emissions.

Embracing the Younger Generations�� Ideas

She adds that employees�� opinions are highly valued, especially new ideas from the younger generations. Even if some conceits seem a bit far-fetched, they help stimulate new insights and open up greater developmental possibilities. "We always actively seek out young individuals who are positive, proactive, dynamic, and eager to learn, and have boundless creativity that helps us inject new momentum."
Moreover, Nissin Foods places great emphasis on the holistic development of every staff member by arranging suitable training courses at various levels, to help individuals showcase their strengths and enrich themselves with new knowledge. This includes professional training in food safety and quality management, ISO training, occupational safety, and environmental awareness. Various training approaches are customised for management staff, too, such as the noodle expert courses, overseas placements , and senior management training programmes.

While the company continues to proactively develop other regional markets, opportunities open up for mid-to-senior management personnel for secondment in management roles across offices in Vietnam, Taiwan, South Korea, and Australia. This is done through internal transfers and multinational training programmes, thereby broadening employees�� horizons and enhancing their diverse skills.

Encouraging Healthy Lifestyles

Nissin Foods values the physical and mental health of its employees and actively promotes a work-life balance. Carrie emphasises that - "We do not encourage our employees to often work overtime. In addition to a five-day workweek, we have also designated 'Smart Working Days' each month. Unless there are urgent company matters, all staff are encouraged to leave work on time to enjoy family gatherings, or just relax and unwind. After introducing this initiative, our work teams have become more proactive, value time management more deeply, and contribute to a more positive work atmosphere."
Nissin adheres to the core philosophy of company founder, Mr. Momofuku Ando, who stated - "Eating and sports are the two axles of health�� The company has also established the Nissin Foods (Hong Kong) Charity Fund, with the aims of promoting education and cultivating professionals in the food and nutritional sciences. The fund also supports elite athletes who aspire to become future teachers, bringing positive changes to Hong Kong in the years to come.

As the official Youth Development Partner of the Hong Kong, China Tennis Association, Nissin Foods has been the title sponsor of several local youth tournaments since 2015, including the Nissin Hong Kong National Junior Tennis Championships, Nissin Demae Iccho Hong Kong Junior Novice Competition, and Nissin Cup Noodles Hong Kong Junior Tennis Series Competition. Through this partnership, Nissin aims to discover promising young players and promote youth sports development while also cultivating a vibrant sports culture throughout the community.